Co-Producing Web3 Projects With Your Collective
A Practical Guide for Content Creators
In recent months, we’ve seen a big uptick in creative entrepreneurs using our Uncut platform to co-produce awesome content with their community members.
Here is for example The Bit Joinery, a collective aiming to end the crypto scamdemic one documentary investigation at a time!
This is great news for creators, many of whom work independently and may feel isolated from their peers, including their superfans who absolutely adore their work.
Are you a content creator who wants to work with your community to pool resources and combine funds to achieve goals together?
I've done this myself with my siliconcarne.uncut.fm podcast collective. Not only do members of my collective regularly challenge me with inventive ideas for my show, I’ve also managed to raise over 12 ETH in just 6 months!
If you want to build a web3 collective, where should you start?
Here are a few easy-to-follow steps, all of which I picked up from observing successful and creative entrepreneurs who are growing their communities on Uncut.
Step 1: Create your collective and your first batch of NFTs
When you create your collective on Uncut, be sure to include information that explores the purpose of your collective, why you created it, and what your goals and plans are.
Next, we recommend creating a limited number of low-cost NFT memberships for your loyal fans. Create these so that your existing community feels rewarded for the support they’ve already given you.
Step 2: Invite your OGs
Next, invite your community to join you on Uncut. Do this by posting on socials, messaging apps, or even good ol’ fashioned email. Make sure you explain that you want your community to participate in your creative process.
With your messaging, try to speak as directly as you can to your superfans. Sure, keep all of your fans generally in mind. But keep your OGs top of mind since they’ll be the ones who will creatively and financially take your projects to the next level.
Step 3: Break the ice and swap ideas
Start a conversation with your early NFT holders through your token-gated stream on Uncut. When doing this, elaborate on your plans and goals, and invite your members to share their ideas. Make sure you authentically engage with your core members, which helps them feel that they have a voice in your collective.
Step 4: Grow your collective
A great way to grow your collective is to set up a general membership NFT. The number and price of these NFTs should be higher than your previous batch of NFTs. Also, with this batch, consider not requiring a password since you want more people to join you.
Here’s a simple example of a “welcome” email you could send to new members.
Hi!
John Smith here. Welcome and thanks for joining the ABCXYZ collective!
I can’t wait to build something beautiful and bold together.
All the best,
John
P.S. If you have any questions or brilliant ideas, please don't hesitate to reach out.
Step 5: Co-produce initiatives with your collective
Now it’s time to offer your members a chance to participate in one of your projects.
Consider brainstorming with them about your project in your token-gated feed. Or do it via any other tool you use (Discord, Telegram, WhatsApp, etc.). The idea is to introduce them to one of your future projects and explain how their valuable support and input could make it happen.
Next, set up a project NFT and invite members of your collective to claim it. This NFT is a way for you to pool funds for the production of the project, but also to identify supporters and resources among your members.
We encourage you to set up special perks and benefits for the owners of this NFT project. These could include early access to the project, or even royalties on future NFTs from the project.
Step 6: Sell your work and reward your collective
Now it's time to distribute and monetize your co-produced projects. We encourage you to promote your project on your socials and invite your NFT project holders to champion it.
Present your project as an NFT and invite your collective to claim it. A good idea might be to airdrop this NFT to the members who helped co-produce it.
Also consider using the split system to share some of the proceeds from these NFTs with your initial backers or in a community wallet for future projects.
We designed Uncut for web3 collectives to prosper
Web3 collectives are a great way for content creators to feel more connected and supported with their community.
With Uncut, your web3 collective is built on the blockchain. All transactions and activities are transparent and immutable. By making it easier for your collective members to see and understand how your economy works, you foster greater trust and encourage greater contribution.
Take advantage of this trust to nurture new projects with your collective!
What do you think? What kind of project could you co-producing with your collective?